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Tuesday, 28 April 2015

Marketing Officer at AB Bank Rwanda

Posted By on Tuesday, April 28, 2015

AB Bank Rwanda Limited has been operating in Rwanda since January 2014. It is a member of an international network of commercial banks providing banking services to micro, small and medium-sized enterprises and private individuals in Africa, Asia and Latin America.

During first year of operations AB Bank Rwanda has been growing remarkably in number of clients and staff. To further facilitate the growth of our client base and branch network we are now seeking motivated professionals to join us. With this in mind, applicants will need to demonstrate willingness to:

-       find solutions for challenges in a changing market and work environment
-       contribute to the growth of the bank
-       understanding excellent customer service

We are now seeking staff for the following position: MKT/MO/01/0415

Job Titles: Marketing Officer
Department: Marketing
Reports to: Chief Operating Officer
Location: Head Office

Main Responsibilities
  • Preparing, planning and managing the publication of all publicity materials to maximize brand promotion, including leaflets, posters, flyers, banners, newsletters, and e-newsletters.
  • Sourcing advertising opportunities and placing adverts in the press – regional and national publications – and on the radio, depending on the organization and the campaign, all consistent with overall Bank vision.
  • Creating and developing new innovative ways to communicate the company message to existing and new customers.
  • Ensuring that all the Bank’s media, advertising and sales literature meet the bank’s requirements and that branding is consistent.
  • Gathering and interpreting information to identify opportunities, present insights, conclusions and recommendations related to competitive pricing, customer acquisition and retention and other strategic issues.
  • Developing and implementing an internal marketing programme.
  • Customer care; ensuring existing and prospective clients are satisfied with bank services
  • Responsible for periodic marketing update reports to the management.
  • Responsible for other projects and assignments as assigned by management.

Main Requirements
Educational requirements
• Preferred: Bachelor’s degree in Marketing, Communications, Public Relations or related field.
• Acceptable: Equivalent experience and knowledge

Previous Work Experience and Training:
• Marketing and/or Public Relations experience, preferably in a Bank.
•Thorough understanding of marketing concepts.
• Excellent understanding of market environment and business opportunities.
• Expert use of MS Office applications (Word, Outlook Excel), e-mail and internet applications. Added bonus for computer skills to include proficiency level with marketing data base programs, and an intermediate proficiency level with Adobe CS, Photoshop, Illustrator, and In Design.

Practical Skills:
• Ability to identify market/business opportunities and make recommendations.
• Must be creative, detail-oriented and efficient, with the ability to quickly analyze information.
• Strong presentation skills and good team player.
• Strong organizational and time management skills, ability to multi-task and manage deadlines.
• Excellent interpersonal, communication (verbal and written) and customer service skills.
• Must be fluent in the English and Kinyarwanda languages (to include reading, writing, speaking and comprehension)

Interested candidates should send ONLY Letter of Interest and CV to, not later than 2nd May 2015.

Please: State the position and job reference number in the subject of the email.

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