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Friday, 10 June 2016

PR and Marketing Specialist

Posted By on Friday, June 10, 2016

We are looking for an enthusiastic PR + Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion.

A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You will be passionate about your field and well-versed in specialized marketing concepts, principles and tactics.

The goal is to deliver effective marketing programs that will target our customers, the Rwandan government, as well as external stakeholders in the international clean cooking sector.


  • Conduct market research to find answers about consumer requirements, habits and trends
  • Brainstorm and develop ideas for creative marketing campaigns
  • Develop outbound and inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Plan and execute initiatives to reach the target audience through appropriate channels (demonstrations, advertising campaigns such as billboards, radio, social media, e-mail, TV etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  • Undertake individual tasks of a marketing plan as assigned


  • Proven experience as marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing, as well as market research methods)
  • Solid computer skills and ability to design and produce marketing materials. This includes experience in:
  • MS Office (Word, Powerpoint, etc)
  • Marketing software (Adobe Creative Suite & CRM),
  • Digital photography and video editing (related software and applications)
  • Web analytics (Google Adwords etc.)
  • Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
  • Demonstrable experience in marketing data analytics and tools
  • Well-organized and detail oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind
  • BSc/BA in marketing, communications or equivalent
  • Fluency in English and Kinyarwanda a must

To apply:

Email your CV (2 pages max) and a Cover Letter (1 page max) explaining why you think you are an excellent candidate for the position to before the 15th July, 2016.

Please include at least one reference in your CV that we can contact about you as a candidate.

Please write “Application for Marketing Specialist” as the subject line of your email. We are also interested to see examples of your work, which you can email as an attachment or provide links to in your cover letter. We will only consider candidates that can show examples of both graphic design projects and videos that they have created.

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