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Monday, 5 December 2016

Marketing Specialist at MOBISOL RWANDA

Posted By on Monday, December 05, 2016

Right Seat is recruiting a Marketing Specialist for our client, MOBISOL RWANDA.

MOBISOL is one of the world’s leading companies for Solar Home Systems with approximately 700 passionate employees, delivering a clean and affordable alternative to fossil fuels for low-income households living without access to reliable energy.

Their product line combines solar energy with innovative mobile technology and accessible micro financing. Having successfully installed more than 60,000 solar home systems in Tanzania, Rwanda and Kenya.

What you will do:
Responsible for

  • Developing above-the-line marketing plan
  • Developing, implementing, monitoring, analysing, and updating PR and social media strategy in liaison with the Communications Manager
  • Developing, implementing, monitoring, and analysing all digital marketing and PR activities, including campaigns, events, and day-to-day activities, including: Management of and posting in social media accounts such as Facebook, Twitter, Instagram, LinkedIn, Vimeo/YouTube; target group and market research; campaign development; customer communication and interaction on social media
  • Maintaining and updating information on Mobisol’s website
  • Monitoring and evaluating above-the-line marketing
  • Measure effectiveness of marketing activities, including cost-benefit analysis; make recommendations to management on what channels to use
  • Supporting regional/provincial teams with above-the-line marketing (e.g. developing interview script)
  • Developing processes, policies, manuals, guidelines, and materials for all above-the-line marketing activities
  • Designing artwork for national marketing activities in collaboration with HQ Graphic Designer and Brand Manager
  • Reviewing artwork from HQ
  • Distributing marketing collateral nationally
  • Prepare all Below-the-Line marketing materials for Sales Team Captains (flyers, posters, etc.)
  • Branding of MobiShops and other buildings
  • Regularly collaborate and align with Communications Manager and Above-the-Line responsible in other Country Offices
  • Reputation management
  • Identify and build relationships with appropriate online media channels
  • Responding to external stakeholders including online commentary and media inquiries
  • Monitoring, reporting, escalating, and following-up on Mobisol-related web traffic and publicity
  • Communicating accurate messages about Mobisol
  • Developing new below-the-line marketing activities to support all Mobisol sales channels
  • Integrating customer experience perspective in the development of new marketing activities
  • Prototyping the new below-the-line marketing activities
  • Developing processes, policies, manuals, guidelines, and materials for full scale rollout of new activities
  • Monitoring and evaluating implementation
  • Measure effectiveness of marketing activities, including cost-benefit analysis; make recommendations to management on what channels to use
  • Reporting on the processes and effect of new activities
  • Developing standards for existing below-the-line marketing activities
  • Developing processes, policies, manuals, guidelines, and materials for all existing below-the-line marketing activities
  • Monitor marketing activities in field

What you need to have:

  • Degree in Sales, Marketing, Business Administration or related field
  • Knowledge of above & below-the-line marketing
  • Knowledge of customer experience tools
  • Proven ability to plan ahead.
  • Proven ability to manage project teams and project management skills
  • Ability to build relationships and work in a fast growing start-up environment
  • Ability to draft engaging documents
  • Capacity to innovate and create new sales and marketing processes
  • Fluency in local language and English
  • Excellent computer literacy, written and verbal communication skills
  • Affinity towards customer experience sales
  • Creative approach in lead creation and customer engagement
  • Experience in conducting market analysis
  • Sales acumen
  • Dynamic self-starter, high energy and strong initiative
  • Team leadership skills
  • Willing to travel domestically in geographic areas
  • Professional experience in digital marketing, social media, journalism, public relations, corporate relations, marketing or related field
  • Knowledge of Google Analytics, database management, and other marketing analytics tools is a plus
  • Excellent communication, customer service, analytical, project management skills
  • Fluency in English and CO specific language
  • Experience in image editing, photography, film cutting, basic graphic design a plus - otherwise experience in working together with graphic designers in order to archive excellent design results
  • Flexibility, creativity, innovation, ability to work under time pressure and swiftly develop engaging campaigns

Knowledge of excel, word, PowerPoint; added benefit: InDesign, Photoshop, illustrator, html, ccs
Interested candidates are invited to send their Cover Letter and detailed CV by email to marking the subject as "2554", Your Full name & Phone number e.g. 2554 Barack Obama, +2507xxxxxxxx. If you don't follow these instructions, your application will not go through.


Your application for this position will be directed to the team at Right Seat via the Duma Works platform. You will receive a confirmation email and an alert to take a basic screening test online. The email with the test may not arrive immediately, please be patient. The test is typically 5-8 questions to help us understand your background. With any technical difficulties during your online application, please send a Facebook message to Duma Works on If you apply and don't meet these minimum qualifications, your application will be disqualified.

Deadline for receiving applications: 12th December 2016

Thank you for your application.

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