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Sunday, 17 December 2017

Marketing Director

Posted By on Sunday, December 17, 2017

Founded in 1988, StarTimes group is now the most influential system integrator, technology provider, network operator, and content provider in China’s television broadcasting industry, and is on its way to become a media group with global influence.

With a global vision, StarTimes began to expand its business to Africa in 2002, and has been working closely with African governments to jointly promote digitalization and informatization

Position Description

The Marketing Director holds ultimate responsibility for the organisations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

Job title:  Marketing Director

Number of position: 01

Job description:

  • Development and implementation of the Brand strategy.
  • Developing the marketing strategy for new and existing products
  • Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
  • Working closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations
  • Guiding the day to day activities of the marketing team.
  • Ensuring that the marketing objectives are implemented by the marketing team.
  • Work closely with product management team to define marketing materials and programs.
  • Manage social media presence and direct programs to improve social media eputation and recognition.
  • Developing and delivering marketing and communications strategies for the organisation.
  • Ensure developing a certain amount potential client as well as keep a well relationship with the existing clients;
  • Expanding our contact circles through participating various events and media promotions;
  • Upgrades advertising products by well communicating with overseas department, content marketing department and AR department;
  • Build customer information database for the better client management approach.

Requirement & Qualifications:

  • MBA or Bachelor’s degree in Marketing, business or any other related field 
  • Previous 10 years experience working in the same or related industry at the senior management level.
  •  Extensive direct marketing experience.
  • Strong understanding of the marketing mix and where direct marketing fits within this.
  • Excellent interpersonal skills and the ability to work well with multi-functional teams. 
  • Experience in creating content for the web and growing a social audience
  • Editorial mindset that seeks to understand what audiences consume and how to create it.

Key skills:
Client Relationships, Coaching, Managing Processes, Self-Motivated, Marketing Plan, Subordinate Involvement, Customer Focus, Marketing Research, Statistical Analysis, Developing Budgets, Financial Planning and Strategy



Interested candidates should send their application enclosed with a cover letter, Curriculum Vitae, Academic documents and other certificates. The application should be addressed to the CEO OF STAR AFRICA MEDIA (Startimes) and delivered to STAR AFRICA MEDIA offices especially in HR Department or send on email address: from 9 to 26th December 2017 at 5:00 pm. Startimes head office is located at KIGALI-KIMIHURURA

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